LAWSTORY was contacted by an influencer whose Instagram profile has over 350,000 followers. The problem? Another user of the same medium – also an influencer, with just under 200,000 followers – was regularly harming her reputation by publishing offensive content and negative comments through various media outlets, damaging her image and reputation.
After analyzing the evidence, we prepared a cease-and-desist order. The action was immediately effective – the infringer ceased all online and media activity, and the case was resolved at the pre-trial stage.
This further confirms that image protection in the digital space is possible – even without the need for legal action. Reach does not grant immunity, and the right response brings results.